The Everything Conference is a premier annual gathering for Christians across London. I was commissioned to lead a comprehensive brand refresh—spanning visual identity, website, and digital ecosystem—that could carry the conference's ambition while remaining warm and accessible to a broad audience.
The identity is anchored by Wayfinder (Connary Fagen), a wordmark with an assured, immediately inviting character. Paul Grotesk provides functional balance: a restrained structural typeface that holds clarity across complex schedules and digital interfaces. A high-contrast palette of coral, beige, and black injects confident vibrancy, allowing typography to command the space without sacrificing warmth.
The refresh gave the conference a visual identity that matched its ambition—and helped deliver a 15% increase in ticket sales and audience engagement in the process.
